All Traffic Solutions is the leader in providing solutions to improve traffic safety outcomes. The company designs, manufactures and sells a full line of traffic-calming signs engineered to enhance safety, performance and productivity. The focus is on speed display and variable message signs that communicate directly to the public while collecting traffic data for use by organizations responsible for public safety. Incredibly flexible, these traffic safety signs can be mounted anywhere, in virtually any configuration and accommodate almost any power source so a single sign can be used to address a wide range of situations.
Always the innovator, All Traffic Solutions was the first to bring variable mounting options, a folding sign and an extremely lightweight and portable sign to the marketplace. Later, All Traffic Solutions was the first to enable signs with Bluetooth capabilities, remote access and cross-product communication. Recently, the company introduced the first web-based traffic signs. Web-based services let customers remotely manage the signs bringing significant efficiencies since resources do not have to be deployed to the field to manage individual signs.
From a single, customizable interface, users can now remotely update messages, generate reports and even interact with their traffic safety signs on a virtual map of the community. All Traffic Solutions web-based services allow managers to securely and easily update each display, receive real-time alerts, retrieve, review, edit and manage images, and download data and reports which provide more useful information for better planning and safety outcomes. These industry-leading features provide municipalities, police departments, emergency responders and other client types, the ability to quickly and effectively respond in real-time to changing situations, ensuring the safest possible environment for their communities.
Microsoft Silverlight
All Traffic Solutions approached Amadeus Consulting to build a web-based application using Microsoft® Silverlight® that would allow users the ability to manage traffic in a number of ways. Among the features requested was:
- The ability to connect directly to a sign through a USB cable or Bluetooth
- The ability to locate a sign by location from an online map and connect directly to that sign through a secure web connection
- The ability to remotely modify the sign, including its display, what data it logged (such as traffic speeds, etc), and to receive an accurate preview before activating the changes
- The ability to expand the Silverlight application to include future products
- The ability for users to easily and efficiently manage all equipment and equipment profiles
The challenge also included integrating with BingTM Maps, which allowed All Traffic Solutions' clients to be able to quickly and easily manage signs and displays. This process also included security solutions that enabled departments to make changes and updates on the fly, while ensuring that access to the signs was restricted only to approved users.
Marketing Website
After beginning the Silverlight project, All Traffic Solutions asked Amadeus Consulting to assist with building a new marketing site for the company that could better highlight the company's unique strengths and industry leading products. All Traffic Solutions felt that its previous site was to some extent dated, too difficult to update properly, and did not communicate the message and image the company wished to convey.
A large portion of All Traffic Solutions' sales were driven through the website; however the company wished to increase its overall web presence and compete against other online distributors. The site also needed to improve the usability to make it very clear and user-friendly, which would also help drive sales.
Search Visibility
In conjunction with the new site, All Traffic Solutions also sought to increase its visibility and rankings on popular search engines. In the case of many full site redesigns, search engine rankings can also suffer a large drop, and All Traffic Solutions wished to mitigate the impact as much as possible, and to include important search visibility elements into the new site which would help it be more "findable" by users that were searching for any other product types or services that All Traffic Solutions offers.
This project included understanding how the company's rankings and visibility would be affected by a website redesign, as well as understanding how it could improve visibility in the future, both to maintain its previous standings after the redesign, and to greatly increase its visibility once the new site was launched. This required that Amadeus Consulting study All Traffic Solutions' online marketplace and devise a strategy to help the company better reach its potential pool of customers through paid and organic search.