Amadeus Consulting, a Boulder-based Mobile Application Development Company announced today that Chief Executive Officer Lisa Calkins was included as a panelist at the DaVinci Institute's "Night with a Futurist" event this month. The event, as a part of the ongoing Futurist series featuring keynote speaker Thomas Frey, took place on April 4, 2011. The purpose of the night was to explore the world of apps, and discuss what the future of apps may hold.
With the advent of the smartphone, a surge of mobile application development has followed and the number of available apps has grown exponentially. From gaming to maps, and everything in between, "there's an app for that"- so what does that mean for consumers and business owners? And where can application development lead us? The answers to these questions are somewhat unclear. But it is evident that apps can enhance almost any business model and add value to the customer experience. Beyond that, there are almost endless opportunities as to what an application may do as more and more people are attached to their smartphones. This event explored the opportunities further through the insights that panelists and speakers provided through their own experiences and knowledge.
Calkins was chosen as a panelist for this event due to her expertise in all things mobile, and the continued success of Amadeus Consulting. Other individuals participating in the panel were: Gary Moskoff, Founder and President of Sleeping Giant Solutions and Michael Sitarzewski, Founder and CEO of HyperSites.com. Gary is also the leader of the mobile business at SafetyWeb, a company dedicated to protecting one's reputation and identity online. Michael Sitarzewski is an entrepreneur with a particular focus on web-based software and services.
Lisa Calkins has said about the value of this topic, "The mobile application is magnificent because it can accommodate so many different business needs and wants. Having a great idea is crucial, but it's exciting that mobile application development is possible for both entrepreneurs and established businesses through effective development and promotion."
Under Calkins leadership, Amadeus Consulting has evolved into the Top Mobile App Developer in Boulder and Broomfield counties for two years by creating over 30 apps for a broad range of clients. Amadeus Consulting successfully launched the Giordano's Pizza iPhone App last year, allowing users to find convenient locations, contact information, and menu descriptions for the famous Chicago stuffed pizzas. Happy State Bank has been pleased with the success of its mobile banking application that Amadeus Consulting developed, and decided to go multi-platform to offer the Happy State Bank App on Android. Happy State Bank plans to work with Amadeus Consulting further in hopes of reaching all of the mobile application development platforms in the future. SuZy's Portable Stitches is an iPhone application that Amadeus Consulting developed based on SuZy's book Portable Stitches. The app has continued to demonstrate great success in the app store, and has sparked future projects across mobile application platforms.
In addition to the development of mobile applications, Calkins spoke about the successful promotion of those applications and how it is critical. With the rapid growth of applications, standing out in the crowd has become contingent upon visibility, usability, and retention. PR, marketing, social media, SEM, and SEO encompass all areas required for increasing the visibility of a mobile application. User experience and user interface consulting can help make an app easier and simpler for people to use, which can greatly increase its sales potential, retention rate, and popularity. Amadeus Consulting has expertise in all of these areas. Wall Street Images is one Amadeus Consulting client success in the area of mobile application promotion. With Amadeus Consulting's search visibility and marketing team's vast mobile application knowledge, the team created an extensive product road map for Wall Street Images existent iPhone and iPad application. As a result, Wall Street Images has seen an increase in awareness, downloads, and has even garnered interest from several top financial industry websites.
Mobile application development and promotion is a world unknown to many, but one that has proven to be critical to business success. This is why the DaVinci institute has chosen a team of qualified panelists to discuss this relevant topic- including Amadeus Consulting's CEO Lisa Calkins.