Amadeus Consulting, a
leading custom software development company, is now offering extensive website search engine optimization for the company's clients. This service line comes in addition to the company's expertise in mobile application development as well as web design and development.
The services that Amadeus Consulting's Search Visibility team offers start with solutions to drive traffic to websites, and then conversion optimization in order to create solutions for driving value. The company believes by taking a two-ended approach to the service line, it can bring the most measurable value to clients.
The services include:
Search Engine Optimization (SEO) - encompass best practices and techniques, both on and off-site, that influence website organic rankings for the keyword terms a website's audience uses to search for products and services.
Paid Search/Pay Per Click (PPC) - manage all of the clients'sonline marketing channels including text, image, mobile, and video ads through popular services like GoogleTM Adwords, Yahoo® Sponsored Search, Microsoft® AdCenter, Facebook, and LinkedIn®.
Social Media Marketing & Optimization - manage the client's presence on social media networks such as LinkedIn, Facebook, TwitterTM or YouTubeTM. As part of a strategic effort, these tools can be a great way to engage with the audience online and drive traffic to the client's site.
Advanced Tracking and Analytics - tracking website analytics to determine measure of value against business goals and marketing effectiveness.
Usability/User Experience - analyzing customer experience to determine how to simplify and enhance the features of websites through copy, graphics and user interactivity.
Conversion Value Improvement - not only focused on increasing the total number, but also the value of each conversion, such as increasing the average dollar per sale, encouraging repeat customers or reducing client's cost per acquisition.
Additionally, the company offers specific search visibility and promotion experience in conjunction with its mobile application service line, mobile app marketing and promotion.
Mobile App Marketing and Promotion - focuses on giving mobile apps visibility, building product roadmaps to find the best community fit, optimizing user experience and focusing on customer retention to keep mobile apps engaging. These strategies are designed to make mobile applications successful.
In regards to the new service line additions, Amadeus Consulting Lisa Calkins said, "We enjoy bringing new technology services to our clients, especially when we can add value to their projects from every juncture in the development process. Being leaders in this space will not only enhance the efforts of our clients, but our strategic goals as well."
The company believes by taking a two-ended approach to the service line, it can bring the most measurable value to clients. As a thought-leader for internal optimization, it is exciting for the company to now bring these search engine optimization services to clients.