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"Amadeus Consulting and its talented team of developers helped Dreams Retail gain consistency through developing one solid custom platform from which to integrate all our many sites. They helped us save valuable time, resources and expenses, and we appreciated Amadeus Consulting’s high level of service and will continue our relationship as the need arises."
- Jim Daniels
Manager of eCommerce Applications, Dreams Retail
Client Successes
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Bookit.com

Success Spotlight

Bookit.com


Brief Summary
Challenge:

Bookit.com challenged Amadeus Consulting to conduct a user experience audit on its website and provide recommendations that would see immediate value.


Solution:

Amadeus Consulting provided recommendations for Bookit.com that in the short-term already improved the home page bounce rate by 20 percent.

Client Testimonial:
"While we always had our pulse on the analytics and conversions at Bookit.com, we wanted to know what improvements could be made to improve the user experience. We wanted to know what the user liked and disliked about our site. The user experience audit Amadeus Consulting provided Bookit.com was instrumental in the improvements made to our website. In just our first implementation of the Amadeus recommendations, we improved home page bounce rate by 20%! They have a knack for understanding what users want on a website, and the user experience audit allowed us to leverage that expertise in an extremely cost-effective way. We are very pleased with our results as we continue to implement the suggestions Amadeus Consulting provided." 


- 

Jamin A. Finlaw, Vice President of Product Development, BookIt.com®


Technology/Application Information
The Business Challenge

Bookit.com is an online travel company that strives to be the leader at providing users a more intuitive travel booking experience with more relevant results. Because of this determination, the company had a sense that the travel reservation process may need tweaking to meet this goal. It had always kept a close eye on analytics but wanted a better look into what the user was experiencing on the site and a professional opinion on how to make the user experience even better through fairly quick fixes with immediate value.  

Bookit.com came to Amadeus Consulting for a user experience code audit because of our extensive e-commerce experience. Amadeus Consulting provided Bookit.com with clear documentation of the thoughtful process engaged in when conducting a code or user experience audit. Bookit.com appreciated the objective rankings of various characteristics of the site as well as the useful feedback of certain areas related to e-commerce we provide.

Bookit.com wanted to reduce the number of people who had ended their session halfway through the booking process. It knew that something needed to be improved in the process so as not to lose customers.



The Solution

Using our user experience auditing process, Amadeus Consulting provided many recommendations both in writing and over the phone that would provide immediate value to the client. We helped Bookit.com to drastically improve the usability of the site as well as overall website analytics. In fact, in its first implementation of the recommendations provided, Bookit.com improved its home page bounce rate by 20 percent!

Bookit.com was extremely pleased by the success of the user experience audit and the extremely cost-efficient solution with immediate return on investment.



Technology/Application Information

Industry

Consumer Discretionary

Application Type

E-commerce

Client Type

Private Company

Business Need

Grow Business Using Technology

Automate/Optimize Existing Process

Technology Approach Validation


 
 
   
     
     
 

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