BrightStores is the industry's leading technology provider of online Company Stores. Its clients are promotional product distributors who require a "technology partner" with a demonstrated understanding of the promo industry, as well as how to qualify, configure and launch successful company stores.
BrightStores needed to develop an advanced e-commerce platform that would meet the demanding industry-specific requirements of promotional products distributors and their corporate customers. The system had to provide distributors with the ability to configure and resell private-label "company stores" with highly customizable user interface and activation control over many optional features. Additionally, it would enable distributors and corporate administrators to manage real-time inventory, budget control, order approval work flow, and dynamic rules-based pricing.
The e-commerce system would support four levels of system users: global admin, distributor admin, company store admin and consumer for public or private stores. It needed to support varied and complex product line SKU structures for clothing, premiums, accessories, and bulk quantities. Finally, BrightStores requested the system enable complex pricing models including quantity percentage and fixed discounts by product groups.
Amadeus Consulting developed a custom C#/.NET Web application and SQL server database which supports dynamic branding and multi-level administration. Amadeus Consulting successfully completed this challenging project and met all of the functionality requirements as well as assisted BrightStores with their customer deployments.
The system has generated considerable interest in the industry for its ability to meet an unfulfilled demand for customizable e-commerce Web sites and sophisticated administrative tools that meet the unique demands of promotional products distributors.
The advanced e-commerce platform supports the Web sites of promotional products distributors and their customers: major corporations selling their branded merchandise. Corporate Express, Hitachi Data Systems, True Value Hardware and Dreyer's Ice Cream currently use the BrightStores platform for their "company stores."
Custom Functionality:
- Highly customizable branding, UI and business processes
- Order management and approval work flow
- Budget allocation and control management
- Real-time inventory management with auto-replenishment triggers
- Flexible, rules-based pricing matrix for multiple user groups
- Dynamic, multi-tiered product category organization
- Powerful administrative backend tools with four user permission levels
- Public or private, password-protected company stores with user account management
- Custom order capabilities including logo choice and placement
- Shipping price and state sales tax calculation
- Cross-site login integration with client Intranets
- FedEx and UPS shipping integration