As the Director of Marketing, Monica oversees Amadeus Consulting's overall marketing strategy, manages the execution of the company's Search Visibility and Conversion Optimization service line, and leads a team of talented marking professionals that specialize in a variety of search marketing channels that drive bottom-line results for both the company and its clients.
The Director of Marketing is a new role at Amadeus Consulting that was created to help the company continue to grow as a total technology solutions provider. The role also creates a new leadership structure within the marketing team and provides representation of marketing across the organization and to clients. Monica previously held the position of Search Visibility Manager and has been with the company since May 2009.
Monica draws on her long background in website technology and search engine marketing & optimization to design online marketing solutions that have a strong focus on achieving business goals such as increasing traffic and increasing revenue. Monica is a Google Adwords Certified Individual with a specialization in Search Advertising and is experienced in a variety of channels and tactics that include Search Engine Optimization (SEO), paid search (PPC), Social Media, Advanced User Tracking and Analytics, and Conversion Rate Optimization.
Monica has earned a Bachelor's degree in Multimedia Studies and holds a graduate certificate in Technical and Professional Communication from the University of Colorado. As part of her commitment to education and community involvement, Monica participates in a variety of professional and educational opportunities. She served on the board of directors for the Colorado Chapter of the Business Marketing Association from 2006 to 2009 and is currently an active member. She is also a member of SEMPO (Search Engine Marketing Professional Organization). Additionally, Monica currently serves as an advisor to the only Digital Marketing class offered to MBA students at CU's Leeds Business School.