At Amadeus Consulting, we take pride in the Search Visibility and Conversion Strategy Solutions we create - and how we create them. As a partner, we care about your results. Contact us today about your search visibility and conversion optimization needs and learn more about how we can help you create a strategic process for analyzing, developing, implementing, and measuring the value of your entire website marketing program.
Solutions
Our Search Visibility & Conversion Optimization Solutions are designed to cover several major areas of online marketing and website technology that will uniquely meet your business needs and goals. We believe that there are 2 ways to increase your revenue and grow your business through your website; increase traffic and optimize conversions.
Search Visibility
Solutions for driving traffic | Conversion Rate Optimization
Solutions for driving value |
Search Engine Optimization (SEO) Our SEO services encompass best practices and techniques, both on and off-site, that influence your website's organic rankings for the keyword terms your audience uses to search for your products and services. | Advanced Tracking & Analytics Website analytics, advanced user tracking and analysis and Dynamic Number Insertion (DIN) are all part of measuring the value of your website's traffic against your business goals. Having the right reporting in place will empower you to make better decisions and assist you in evaluating the performance of your marketing efforts. |
Search Engine Marketing/Pay Per Click (PPC) Our SEM experts can implement and manage all of your paid search advertising channels, including text, image, mobile, and video advertising through third party services such as Google Adwords, Yahoo Sponsored Search, Microsoft AdCenter, Facebook and LinkedIn. | Usability/User Experience
User experience improvements, for example simplifying a check-out or sign-up process, and on-page optimization through copy, graphics, and interactivity can help turn more of your website's visitors into customers. |
Social Media Marketing/Optimization (SMM/SMO) This area covers the management of your organization's presence on third party social media networks such as LinkedIn, Facebook, Twitter or YouTube. When part of a strategic effort, these tools and platforms can be a great way to engage with your audience online and drive traffic to your website. | Conversion Value Improvement The next level of optimization is not only focused on increasing the total number, but also the value of each conversion, such as increasing the average dollar per sale, encouraging repeat customers or reducing your cost per acquisition. |
Other Online Marketing Strategies
Other Internet marketing channels we can assist you with include banner ads or sponsorships on other websites, landing page optimization for email blasts or direct mail campaigns, or the implementation and management of text or image advertising on your own website. We can even help you with a search visibility strategy for your new product or service, including mobile application promotion.
Approach
Search visibility interacts with every part of your business and influences how your audience finds you and perceives you online. Although some aspects can be implemented faster than others, and some techniques may show results sooner, it's not a quick-hit or one-time project, but rather a strategic on-going effort to produce real bottom-line results for your business. Conversion optimization picks up where search visibility leaves off and addresses both your business goals and the needs of your users once they are on your site. Contact us today about your search engine marketing and conversion optimization needs and learn more about how we can assist you in your online success.