Previously the client used independent code and databases, which hindered its continued growth. Amadeus Consulting, using our e-commerce and platform knowledge, built Fanatics a code base that allowed the company to have a consistent structure, and allow the ability to modify the structure to its specific needs.
The platform included a robust database to support large amounts of customers, and multilayer navigation that allowed for ease-of-use and faster access for users. The Microsoft .NET platform, with its enterprise architecture, allowed Fanatics a large and highly efficient database to use for its increasing customer base. As an example of its volume, FansEdge.com and its affiliate sites received 15,918 online orders amounting to more than $1.03 million in a single day during the 2008 Christmas holiday season.
Additionally, the platform boasts integration with multiple payment processors including credit card and Pay Me Later. Fanatics customers can also be assured through Fraud Detection integration that their information is safe when using FansEdge, Pro Sports Memorabilia, Field of Dreams, or any other sites in its family of sites.
The new syndication platform has enabled Fanatics to expand its reach online, and has been used with several of its affiliated sites. The platform now supports over 50 syndicated sites and Fanatics is continually adding new sites. Even though the site supports a wide array of features, a new syndication (co-branded) site can be brought online in a matter of days, a task that used to take a team of people weeks to complete.
The project was successfully deployed February 2007.