"Amadeus Consulting helped us enter a new world of apps, including developing a terrific app for our brand and helping with app marketing. But they also taught us about the entire process of app development, starting at the very beginning and building us up from there. We are very pleased with Amadeus Consulting."
- Ron Salk
Salk International, LLC

Success Spotlight


Brief Summary


Veebo wanted to create a better experience for consumers and merchants than the existing group-buying sites in the market, and wanted to offer this all for free - like a coupon should be.


Amadeus Consulting provided a mobile app for the iPhone and Android, as well as a website, in just two months. The app is an innovative approach to mobile couponing. Veebo also receives mobile support and technology consulting, helping to secure Veebo's technological edge in the market.

Technology/Application Information

Consumer Discretionary
Application Type(s)
iPhone App
Android App
Website Development
Client Type
Mobile Entrepreneur
Business Need
Create New Business

The Business Challenge

Veebo was founded by Tom Vitale and Edward Loew to connect buyers with savvy companies through local, regional and national special deals using a free application on smart phones and mobile devices. Inspired by Vitale's wife, actress Valerie Bertinelli, the site has attracted top companies in categories ranging from retail stores to restaurants.

A life-long coupon-clipper, Bertinelli desired to offer something for consumers that is free - like a coupon should be, and thus Veebo was born. Veebo believes that coupons should not be something that consumers have to pay for, and provides a solution to other group-buying sites that require both consumers and the merchants to pay up front for deals. Veebo (Vitale's nickname for Bertinelli) was designed to provide an exceptional experience for consumers and merchants alike.

Veebo was created to offer the very best deals around town, for free. Deals are designed to last longer than a day, so consumers can use their coupon when they are ready. Veebo is the solution that makes it easy to get the deals that consumers want, when they want.

Veebo needed a development partner that could build the app in a relatively quick time frame. Veebo talked to many mobile app development companies and ultimately chose Amadeus Consulting because of Amadeus Consulting's client-centric approach. Veebo was impressed that the technology solutions Amadeus Consulting recommended reflected an approach that was best for Veebo. Because Amadeus Consulting's team has the ability and experience to do both PHP and .NET development in-house, Veebo benefited from an unbiased point of view and was able to select the best technology for its business goals.

The Solution

Amadeus Consulting was tasked with a fairly tight deadline, and delivered a website and two mobile apps on two different platforms, iPhone and Android™, in two months.

As a company that enjoys a challenge, Amadeus Consulting essentially created a new way to do mobile couponing from scratch. Amadeus Consulting was able to work collaboratively with Veebo's creative firm, and turn those custom creative ideas into a technically feasible reality. Amadeus Consulting's creative services team designed the user experience to be intuitive and simple, giving Veebo's creative firm the flexibility to design Veebo's brand within the realm of possibility.

Once the app was developed, Veebo took advantage of the mobile support solution that Amadeus Consulting offers. Now the app is being monitored 24 hours a day, 7 days a week, and Amadeus Consulting can proactively offer analysis and consulting advice to help the company plan ahead and grow strategically. Veebo also took advantage of the Flurry Analytics package that Amadeus Consulting offers mobile clients. Now Veebo has access to information about the app like customer demographics and error reporting.

Veebo was released on November 18, and Valerie Bertinelli has embarked on a publicity tour as Veebo's spokesperson. See Veebow and Amadeus Consulting featured on 9news.com, or all of Bertinelli's appearances and interviews can be watched here. As of mid-December, Veebo had already received 8,841 downloads.

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