User Acquisition and Retention
The lifecycle of software and apps does not end when coding is complete. Software needs to acquire and retain users in order to complete the cycle. Without a user acquisition and retention strategy, the long-term success of your software is difficult to sustain.
The Amadeus Consulting Digital Marketing Team works directly with our clients to position their software by targeting and engaging users. Through market research and analysis, we create a custom digital marketing strategy to promote your brand and grow a loyal user-base.
With an established strategy to promote your product, our team executes key digital marketing services including search optimization (SEO and PPC), online advertising, social media, and user analytics. The effective implementation of a digital marketing strategy can increase user retention, lower acquisition costs, and guide future development priorities based on user behavior.
Contact us today and implement a development strategy to reach your long-term business goals.